Wednesday, 18 September 2013

Using Experts - an update

A Board Meeting yesterday at the charity I chair re-enforced my last post about using experts.

I spoke with the Chief Exec before the meeting and one of the things we chatted about was the design brief from Bull Rodger. Neither of us is an expert in marketing or branding but both of us were, to be honest, a little disappointed that the work was outlined to take longer than we had hoped (and we conveniently moved past the point that Paul and Bull Rodger are doing the work pro bono...).

On to the meeting and our Trustee who does have expertise in this area looked at the proposal and said something along the lines of "Wow! This much work in that time. Brilliant!".

So. The lesson I am trying to learn better is this. Try not to make arbitrary judgments in areas where you know too little to make that judgment. Alternatively - shut up until you know what you're talking about...

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