Monday, 12 April 2010
Customer Care -What you do and what you don't
For four years, therefore, I have been returning envelopes, in particular, to Capita, Prudential plc, Bank of America & Merrill Lynch - all addressed to the same company. For four years I have been marking the envelopes "Not Known at This Address" and putting them back in the mail. And still they come on about a monthly basis. What a waste.
Allowing for Royal Mail to lose a few, I must have returned about fifty pieces of mail to each of those companies - and still they continue to send mail. I can only think of two reasons for this. Either they receive the returned mail and get in touch with "Finsbury Data Services" - at which point someone from that company instructs them to continue sending mail to EC4. Or, and surely this is more likely, the "group of four" above simply don't get it together to update their records. Why would that be? I know how expensive it is to send direct mail out, and so it must be in their interest to update their records? I can't believe that the firms named above are simply incompetent - they wouldn't have survived at all if that was the case. I assume that "Finsbury Data Services" told everyone they were leaving this building - it must have been some time ago since "Finsbury Data Services" were acquired by Reuters in 1986 and the building was renovated for residential use in 1999. That's a lot of lost mail.
As a non-customer of those firms I can only assume that they just don't care. That leads me to assume that their customers are not that important to them (assuming, of course, that "Finsbury Data Services" are a customer, although I arrive at the same opinion if they are a supplier). My opinion of those firms is reduced because they don't seem to care.
It cannot be difficult to have a system to get information from the mail room to the customer's record. After all the only reason that I know who is sending these flyers etc is that there is a large company name and log on the envelope, together with a return address. These are huge companies with lots of employees - surely that could have one who is responsible for the flow of data from mail room to marketing or customer services.
In the meantime I will continue to return mail as it arrives in the hope that someone somewhere will actually so something with the knowledge I am returning to them - and that they will search out "Finsbury Data Services", find their new home and communicate with them properly.