Microsoft have a new ad out (the story behind it is well summarised by MacWorld). Their intention was to show that Macs are expensive - but then surely everyone knows that? Sadly for Microsoft what they did was to imply that people using PCs were less cool that Mac owners.
Come on Microsoft - surely you have the resources to have professional people thinking about these things. That's the second or third set of ads in a while that have back-fired. Once is bad - but this is just embarrassing.