It take to mean that everyone involved needs to understand and agree what they are trying to do. In my experience of dealing with people in organisations, this is usually a problem. It is also usually a step that is either ignored or simply not done.
When was the last time that you sat with colleagues and said "what are we trying to do - are we all sure?". Perhaps you work in an enlightened organisation, but it's rare, I think. Equally - how often have you left a meeting and thought "what was that about?" or "what was agreed?" or even "did we agree anything?".
I'd love to say that I always sorted communications for everything that I do. I do, however, try to focus on the problem as often as possible and have noticed that - surprise, surprise - projects where I take the time to sort out the communications in advance (and as we go along) tend to work that bit better. I remember a story about Jack Nicklaus (a stunning golfer, for those of you depressingly younger than me) who was complemented on his luck on a golf course. "Yup" he said, "and the more I practise, the luckier I get."
My point (yes, I did have one) is that we should all try to ensure open communications.
More on this subject in future posts.